A great real estate agent is one who is able to build rapport and establish solid sound relationships with any client. Whether the client is a real estate investor or a potential home buyer, a great real estate agent is able to make their customers feel comfortable and at ease while conducting business. The characteristics of a great real estate agent include someone who can be a professional friend to their clients. They’re able to talk about personal matters that concern their clients but also stay focused on the professional matters at hand. These types of characteristics make clients feel more comfortable doing business with real estate agents who are able to effectively balance being professional, efficient and friendly. A great real estate agent also has access to a wealth of resources that are beneficial to their clients. They are able to negotiate with home buyers and home sellers to negotiate the lowest price for a buyer and the highest price for a seller.
Getting the best deal.
The phrase getting the best deal can mean many things to many people. If you’re a homeowner looking to sell your property, getting the best deal means selling your property at the highest price. On the other hand, if you are a home buyer, getting the best deal means buying a property at the lowest price possible. The question becomes how does a great real estate agent effectively balance those two elements? A great real estate agent has to understand the current situation. They have to wear multiple hats at the same time in order to be effective at the task at hand. When dealing with a client who is a buyer, a real estate agent has to understand where that person is coming from. This is not a person who wants to spend more than what the house is worth. When a real estate agent is dealing with a seller, they have to understand that this homeowner does not want to give away their house. In both cases a great real estate agent has to be able to effectively negotiate the right price for the right client
A real estate agent who knows the market.
Real estate markets can be different for different locations. A real estate agent can be licensed in one state and ultimately deal with different markets within one state. For example, the state of Arizona has many different markets. Depending on where you live, houses could range from $100,000 to several million. On the flip side, if you’re dealing with a market that is closer to the city of Scottsdale, that same $100,000 would not go very far. Having a real estate agent who understands the market and what is possible with your budget is essential for any buyer or seller. It is always important to select a real estate agent who has a trusted knowledge of the different areas within a given state.
How does the real estate agent Market their homes?
Marketing can be tricky for real estate agents. A marketing campaign for one home may not work for every home. Marketing is not a cookie-cutter method or a one-size-fits-all scenario. Going back to the example of the state of Arizona. Homes listed in a suburban area require a different type of marketing strategy than a condominium that’s listed 20 miles closer to the metropolitan Phoenix area. Regardless of where a home is located, a great real estate agent understands the location they’re dealing with and prepares a marketing campaign that’s appropriate for a buyer or a seller.
A resourceful real estate agent is priceless.
A real estate agent who is well-connected within the real estate community is a jewel that any buyer or seller should have. If you are a homeowner looking to sell your property, you need a real estate agent who is resourceful enough to find the right buyer for your home. In situations where a home has a unique floorplan, a great real estate agent is able to take the challenges of that property and turn it into a benefit for a potential homebuyer. When a real estate agent is dealing with a potential homebuyer, having a wealth of resources to assist a homebuyer is valuable. Resources such as appraisers, home inspectors or mortgage companies are resources that come in handy during the purchase of a home.
You need a real estate agent who can solve problems.
If you’ve ever dealt with real estate, you know there are a number of issues that can arise before, during and after the transaction is completed. Having a real estate agent who is able to solve problems while utilizing the resources they have at their disposal is priceless. A prime example of this is an overzealous potential homebuyer who begins looking for homes prior to the pre-qualification process. This person will schedule an appointment with the real estate agent to look at properties before consulting with a mortgage professional. A great real estate agent would know to ask the potential home buyer if they’ve been pre-qualified. Sometimes there are circumstances where a potential home buyer will do a drive-by on a property in hopes of buying it. In those circumstances, a great real estate agent would be able to refer this potential home buyer to a mortgage professional that can get them qualified for a home.
A real estate agent who communicates.
Radio silence is not an effective form of communication when you’re dealing with homebuyers and home sellers who are faced with buying or selling the biggest investment they have. The home-buying process can be stressful for any potential buyer. A real estate agent who maintains great communication with the home buyer is greatly appreciated. Often, some home buyers are brand-new to real estate and they need as much help as they can get. A real estate agent who is able to effectively communicate throughout the entire process will make the potential homebuyer feel more at ease. For homeowners looking to sell their properties, communication is just as important. A great real estate agent needs to effectively set realistic expectations and properly inform a home owner of any changes in pricing or value estimates of their home.
A great real estate agent for negotiations.
Having a great real estate agent who is able to negotiate the highest price for a seller and the lowest price for a buyer is a major stress reliever. Often, with homeowners they typically tend to think that their properties are worth much more than they actually are. In this situation a real estate agent would have to set clear expectations with the homeowner of the true value of their home. Convincing a homeowner to sell for less than what they want takes tremendous negotiation skills. For a homebuyer, negotiation skills are just as important. A real estate agent has to be able to get the best price for potential home buyers. Often, home buyers want the lowest price for the biggest house. It is during these times when real estate agents have to inform potential homebuyers of what the true market value of a home really is. This could be a very unpleasant conversation with a potential home buyer. A great real estate agent knows how to handle that situation appropriately.
A great real estate agent is a person who wears many hats. One could even say that a great real estate agent has to be a great actor. They have to be willing to set clear expectations for buyers and sellers and be willing to have the unpleasant conversations that many people dread.
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