Online sports betting has been on fire in 2021. Online gambling has crushed their 2021 projections on revenue by over $2 billion, and 2021 has some time left for the revenue to increase even more. With the NFL regular season coming to a close, online sportsbook sites are looking to cash in before the start of the playoffs.
From NFL lines betting to player prop betting, over 40 million Americans are expected to be making some kind of wager on an NFL game. Online sports gambling has given easy access to these people to place their bets from the comforts of their homes. Another thing that has also helped push Americans to bet on NFL games is the legalization of online sports betting. Not all states are on board in 2021, but 30 states have live online sports betting.
When the 2020 NFL season started, one sportsbook site looked to new management and fresh investors to help them with a historic 2021 year for online gambling. That site is BetUS. When looking at the options for NFL betting on their site, there are numerous things one can bet on. Want to place a wager on what team will have the NFL’s worst or best record? They got it. Want to do some betting on who will win the awards during the NFL Honors event? Look no further because it’s on their site.
By adding a betting element to other things from the NFL, BetUS has expanded what you can bet on and added interest to something generally people wouldn’t be interested in. These added elements are also helping to rake in the revenue. Revenue is something that both the NFL and sportsbook sites keep a close eye on. The revenue generated by sports betting, along with more states legalizing online sports betting, is what made the NFL change its stance on sports betting.
Professional sports didn’t widely accept sports betting like they do in 2021. Several professional sports organizations sued New Jersey over their sports betting laws in 2012. NFL Commissioner Roger Goodell warned back in 2012 that sports betting could taint the integrity of professional sports. However, in 2021 Roger Goodell seems to have warmed up to sports betting.
Goodell’s position didn’t change overnight. Goodell and the NFL were one of the last professional sports to start accepting sports betting. The change primarily stems from the Supreme Court 2018 ruling that overturned a federal ban of state-authorized sports gambling. Since that ruling, states have been working on legalizing sports betting. With more states getting on board with sports betting, professional sports organizations looked for ways to gain revenue from gambling.
Over the last year, professional sports organizations have partnered with sports gambling companies to make some money off the sports betting world. From TV advertisements during sporting events to direct partnerships, professional sports wanted in on the gambling revenue. Online gambling is projected to have around $10 billion in revenues by 2028, which will give leverage to sports betting sites.
The revenue leverage from sports betting will entice more professional sports leagues to allow for partnerships and sports betting advertising during their games. With this, sports gambling can expand its reach to people to expand its revenue margins. As 2021 comes to a close, it would appear sports gambling will be looking to set even more records in 2022.
To read more on topics like this, check out the Lifestyle category