If you’re looking for a simple, straightforward guide to running a successful business which will stand the test of time, simply continue reading to discover a few handy tips which will help your business grow!
Business 101: A Handy Guide to Running a Successful Business
If you operate a physical brick and mortar business, consider extending your opening hours:
One simple way to capture a captive market it to stay open for an hour or two longer than your business’ direct competitors. As an example, if your competitors shut their doors at 5pm each day, it’s well worth staying open till 7pm, in order to capture sales from individuals who are looking to shop after work.
Alternatively if your business only exists online, you may want to have a customer service agent on hand in the evenings to answer your customers’ questions. So that they’ll be confident enough in your business to put their order through straight away.
Make sure that your business provides innovative solutions for common problems:
Instead of trying to market mere products and services, it’s a far smarter idea to market your products and services as providing innovative solutions for common problems. For example, Fed Ex market the fact that they’re able to get urgent packages from one part of the country to the other within 24 hours.
Remember that if your potential customers believe that they need your product, they’ll be far more likely to place and order than if they believe they simply would like to purchase one of your products or services. Especially as savvy shoppers are always on the lookout for goods and services which will improve their lives in a small yet profound way.
Make sure that it’s easy for your customers to get hold of your customer service team:
In recent years it’s becoming increasingly popular for businesses to hide their telephone numbers and to force customers to use social media or contact forms in order to get in touch with a customer service representative. However more often than not if customers aren’t able to easily able or phone a business, they’ll simply cancel their order and will give their money to a rival business.
Ensure that your business has a positive reputation:
There are a few different ways to go about improving your business’ public perception. For example, you may want to consider sponsoring a local sports team or a local school. Alternatively you may want to think about sponsoring a local event such as a community festival or a fun run.
Find creative ways to make your customers feel special:
If your customers believe that your business genuinely appreciates their patronage, they’ll be far more likely to remain loyal to your business. So it’s a wise idea to find creative ways to make sure that each of your regular customers feels special. As examples, you may want to offer a percentage discount off your customers’ shopping carts on their birthdays. Or you may want to implement a loyalty scheme for your repeat customers.
So if you’d like to build a highly successful business which is able to stand the test of time and which will attract loyal long term customers, it’s definitely well worth using some of the straightforward business tips which you’ve just read.