Are you the owner of a real estate business? If so, one of the most important questions you should be asking is how to market yourself as a realtor. Marketing is the key to gaining a high level of exposure and profitability. You need to know the techniques that will most easily gain you the success you are looking for.
Advertising on Social Media is the First Step
The first step of a successful real estate marketing plan is to increase your level of exposure. This means making use of the power of social media to maximize your possible audience. The more people that see your posts, the better. You want your real estate business to be the best known example of its kind in your local area.
It’s a good idea to make sure that you have active and frequently updated pages on Twitter, Instagram, LinkedIn, Facebook, Adwords, Google My Business, and the like. The more pages you have, the higher the chances of getting a bite from a potential client.
But it isn’t enough just to have these pages. You also need to keep them updated on a very regular basis. This means adding new listings, photos, videos, updates and corrections to previous entries, and so on. You can also use your social media profile to engage with your readers by answering questions, sponsoring polls, etc.
Market Yourself in Your Local Area
Part of your social media strategy should be to maximize your presence in your local area. This means making use of Google My Business and similar sites. As the owner of a real estate business, it’s nice to have as many fans as possible. But if you are based in Chicago, interacting with twitter fans in Malaysia should be a secondary concern.
The more info you add to your Google My Business profile, the better. And the more purely local info you add to your various social media pages, the more interest you will generate. Update your various pages with info about special events, holiday related news, and plenty of video content that highlights your area.
Make Use of Word of Mouth to Increase Your Audience
Once you have dealt with a client, it’s an excellent idea to ask them to leave a testimonial for your services. A great review from a peer is the kind of “word of mouth” recommendation that brings excellent results. The more of these you can earn, the better your reputation will be, both on the web and off.
After you have closed the deal, send your clients an occasional reminder. This can come in the form of a birthday or holiday card or an invitation to one of your future public events. This is a good way to let them know that you appreciate their business and are prepared to help them again in the future.
Of course, the very best way to get good “word of mouth” publicity is to give your clients the best possible level of service. This is the way that you can earn all of the glowing testimonials you need to decorate your site with. And it’s the best way to get positive reviews and comments on all of your social media pages.
Get Involved with Your Target Community
Another excellent way to increase your exposure is to sow the seeds of goodwill. You can do this by getting more involved in your target community. The best way to do this is to get good PR by donating to charity, sponsoring charitable activities, and giving support to people in your community that deserve recognition for their good deeds.
It can take the form of something as simple as a notice on your website and social media pages. Let your community know that you have done something or are planning to do something on their behalf. Contribute to hurricane relief or a food drive or the local blood bank. Organize a local event on behalf of your community.
The more activities of this sort that you engage in, the more credibility you will have as a responsible member of your local community. This is valuable PR that will give you a leg up on your rivals. The good will that you spread will come back to you in the form of an increased audience of loyal, long term clients.
Use Direct Mailing to Increase Your Audience
The next step is to learn how to make the maximum use of direct mail marketing. This is one of the most effective techniques for growing your business. It not only costs pennies on the dollar of other traditional marketing options it can also get the job done in a far shorter amount of time.
Modern direct mailing is much different than the old tradition of sending out realtor postcards. Wise Pelican’s goal is to help you reach a whole new audience of potential clients in a much more modern and effective fashion.
Wise Pelican is a direct mailing company that focuses primarily on the needs of real estate agency owners such as yourself. They provide custom mailing lists and hundreds of templates for anyone in the real estate industry. They also provide a host of other services that are designed to increase, and then capitalize on, your local exposure.
The best part of all is that there is no minimum order. They can help you assess just how much your first order should be. After a few orders, we are sure that your audience will continue to grow and thrive. But you can order as little or as much as you need from us at any time, with no strings and no further obligations.
Contact a Real Estate Marketing Pro for More Info
One of the best things you can do to guarantee your success is to engage the aid and counsel of a real estate marketing expert. There are quite a lot of things you can figure out for yourself. But one person can’t know it all. This is why it’s a good idea to delegate this type of task to an experienced and proven professional.
Hiring a real estate marketing pro can be the key that opens the door to a whole new level of success.
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