Are you the owner of a real estate business? If so, one of the most important questions you should be asking is how to market yourself as a realtor. Marketing is the key to gaining a high level of exposure and profitability. You need to know the techniques that will most easily gain you the success you are looking for.

Advertising on Social Media is the First Step

The first step of a successful real estate marketing plan is to increase your level of exposure. This means making use of the power of social media to maximize your possible audience. The more people that see your posts, the better. You want your real estate business to be the best known example of its kind in your local area.

It’s a good idea to make sure that you have active and frequently updated pages on Twitter, Instagram, LinkedIn, Facebook, Adwords, Google My Business, and the like. The more pages you have, the higher the chances of getting a bite from a potential client.

But it isn’t enough just to have these pages. You also need to keep them updated on a very regular basis. This means adding new listings, photos, videos, updates and corrections to previous entries, and so on. You can also use your social media profile to engage with your readers by answering questions, sponsoring polls, etc.

Market Yourself in Your Local Area

Part of your social media strategy should be to maximize your presence in your local area. This means making use of Google My Business and similar sites. As the owner of a real estate business, it’s nice to have as many fans as possible. But if you are based in Chicago, interacting with twitter fans in Malaysia should be a secondary concern.

The more info you add to your Google My Business profile, the better. And the more purely local info you add to your various social media pages, the more interest you will generate. Update your various pages with info about special events, holiday related news, and plenty of video content that highlights your area.

Make Use of Word of Mouth to Increase Your Audience

Once you have dealt with a client, it’s an excellent idea to ask them to leave a testimonial for your services. A great review from a peer is the kind of “word of mouth” recommendation that brings excellent results. The more of these you can earn, the better your reputation will be, both on the web and off.

After you have closed the deal, send your clients an occasional reminder. This can come in the form of a birthday or holiday card or an invitation to one of your future public events. This is a good way to let them know that you appreciate their business and are prepared to help them again in the future.

Of course, the very best way to get good “word of mouth” publicity is to give your clients the best possible level of service. This is the way that you can earn all of the glowing testimonials you need to decorate your site with. And it’s the best way to get positive reviews and comments on all of your social media pages.

Get Involved with Your Target Community

Another excellent way to increase your exposure is to sow the seeds of goodwill. You can do this by getting more involved in your target community. The best way to do this is to get good PR by donating to charity, sponsoring charitable activities, and giving support to people in your community that deserve recognition for their good deeds.

It can take the form of something as simple as a notice on your website and social media pages. Let your community know that you have done something or are planning to do something on their behalf. Contribute to hurricane relief or a food drive or the local blood bank. Organize a local event on behalf of your community.

The more activities of this sort that you engage in, the more credibility you will have as a responsible member of your local community. This is valuable PR that will give you a leg up on your rivals. The good will that you spread will come back to you in the form of an increased audience of loyal, long term clients.

Use Direct Mailing to Increase Your Audience

The next step is to learn how to make the maximum use of direct mail marketing. This is one of the most effective techniques for growing your business. It not only costs pennies on the dollar of other traditional marketing options it can also get the job done in a far shorter amount of time.

Modern direct mailing is much different than the old tradition of sending out realtor postcards. Wise Pelican’s goal is to help you reach a whole new audience of potential clients in a much more modern and effective fashion.

Wise Pelican is a direct mailing company that focuses primarily on the needs of real estate agency owners such as yourself. They provide custom mailing lists and hundreds of templates for anyone in the real estate industry. They also provide a host of other services that are designed to increase, and then capitalize on, your local exposure.

The best part of all is that there is no minimum order. They can help you assess just how much your first order should be. After a few orders, we are sure that your audience will continue to grow and thrive. But you can order as little or as much as you need from us at any time, with no strings and no further obligations.

Contact a Real Estate Marketing Pro for More Info

One of the best things you can do to guarantee your success is to engage the aid and counsel of a real estate marketing expert. There are quite a lot of things you can figure out for yourself. But one person can’t know it all. This is why it’s a good idea to delegate this type of task to an experienced and proven professional.

Hiring a real estate marketing pro can be the key that opens the door to a whole new level of success.

To read more on topics like this, check out the business category.

If you’re looking for a simple, straightforward guide to running a successful business which will stand the test of time, simply continue reading to discover a few handy tips which will help your business grow!

Business 101: A Handy Guide to Running a Successful Business

If you operate a physical brick and mortar business, consider extending your opening hours:

One simple way to capture a captive market it to stay open for an hour or two longer than your business’ direct competitors. As an example, if your competitors shut their doors at 5pm each day, it’s well worth staying open till 7pm, in order to capture sales from individuals who are looking to shop after work.

Alternatively if your business only exists online, you may want to have a customer service agent on hand in the evenings to answer your customers’ questions. So that they’ll be confident enough in your business to put their order through straight away.

While extending hours, you want to ensure your employees are working, even if business isn’t pouring in. It may take time for customers to start utilizing your extended business hours. If you’re worried about your employees slacking off, try using employee screenshot monitoring to ensure they are on top of their tasks.

Make sure that your business provides innovative solutions for common problems:

Instead of trying to market mere products and services, it’s a far smarter idea to market your products and services as providing innovative solutions for common problems. For example, Fed Ex market the fact that they’re able to get urgent packages from one part of the country to the other within 24 hours.

Remember that if your potential customers believe that they need your product, they’ll be far more likely to place and order than if they believe they simply would like to purchase one of your products or services. Especially as savvy shoppers are always on the lookout for goods and services which will improve their lives in a small yet profound way.

Make sure that it’s easy for your customers to get hold of your customer service team:

In recent years it’s becoming increasingly popular for businesses to hide their telephone numbers and to force customers to use social media or contact forms in order to get in touch with a customer service representative. However more often than not if customers aren’t able to easily able or phone a business, they’ll simply cancel their order and will give their money to a rival business.

Ensure that your business has a positive reputation:

There are a few different ways to go about improving your business’ public perception. For example, you may want to consider sponsoring a local sports team or a local school. While extending hours, you want to ensure your employees are working, even if business isn’t pouring in. It may take time for customers to start utilizing your extended business hours. If you’re worried about your employees slacking off, try using employee monitoring software Workpuls to ensure they are on top of their tasks or not. Alternatively you may want to think about sponsoring a local event such as a community festival or a fun run.

Find creative ways to make your customers feel special:

If your customers believe that your business genuinely appreciates their patronage, they’ll be far more likely to remain loyal to your business. So it’s a wise idea to find creative ways to make sure that each of your regular customers feels special. As examples, you may want to offer a percentage discount off your customers’ shopping carts on their birthdays. Or you may want to implement a loyalty scheme for your repeat customers.

So if you’d like to build a highly successful business which is able to stand the test of time and which will attract loyal long term customers, it’s definitely well worth using some of the straightforward business tips which you’ve just read.

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