Instagram is proving to be a great marketing tool for businesses. It is an effective yet economical means to promote businesses worldwide. No wonder, it is being used by big enterprises as well as small businesses alike. From running branding activities to promoting marketing campaigns – businesses are successfully employing Instagram to further various tasks.
While Instagram can help businesses reach beyond the local market with ease it has proved to be equally effective in strengthening their position in the local market. Here is how this tool can be used to target local consumers.
How to Use Instagram to Target Local Consumers?
Mention Local Address
It is imperative to mention the address of your shop/ office/ institute local in your bio so that anyone who wants to visit you knows exactly where to go and doesn’t have to go to do a Google search to find out about the same. It has been observed that most users won’t bother going all the way to Google to find out your address. They will simply move on to the next option even if they like your products.
Use Location Specific Hash Tags
When you aim to target local audience it is best to use location specific hash tags. Using popular and relevant hash tags can bring recognition to your business in the local market.
Keep a Track of Local Businesses
Instagram is also a great way to find out as to what your fellow local businessmen are up to. You can check their Insta activities secretly by way of Insta stalker websites.
Announce about Upcoming Events
In order to make an event successful, one needs to plan and organize several things. Among other things, drawing enough crowd is essential for making an event a success. The crowd mostly comprises of the local people in your vicinity. Thus, it is important to spread the word among the locals. What can be a better way to do so than posting about it on Instagram.
It is, in fact, suggested to conduct some Insta live events to connect with your local audience before investing in an actual event.
All in all, if you want to target local consumers, you must make optimal use of Instagram.
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