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How To Market Yourself as a Realtor

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Are you the owner of a real estate business? If so, one of the most important questions you should be asking is how to market yourself as a realtor. Marketing is the key to gaining a high level of exposure and profitability. You need to know the techniques that will most easily gain you the success you are looking for.

Advertising on Social Media is the First Step

The first step of a successful real estate marketing plan is to increase your level of exposure. This means making use of the power of social media to maximize your possible audience. The more people that see your posts, the better. You want your real estate business to be the best known example of its kind in your local area.

It’s a good idea to make sure that you have active and frequently updated pages on Twitter, Instagram, LinkedIn, Facebook, Adwords, Google My Business, and the like. The more pages you have, the higher the chances of getting a bite from a potential client.

But it isn’t enough just to have these pages. You also need to keep them updated on a very regular basis. This means adding new listings, photos, videos, updates and corrections to previous entries, and so on. You can also use your social media profile to engage with your readers by answering questions, sponsoring polls, etc.

Market Yourself in Your Local Area

Part of your social media strategy should be to maximize your presence in your local area. This means making use of Google My Business and similar sites. As the owner of a real estate business, it’s nice to have as many fans as possible. But if you are based in Chicago, interacting with twitter fans in Malaysia should be a secondary concern.

The more info you add to your Google My Business profile, the better. And the more purely local info you add to your various social media pages, the more interest you will generate. Update your various pages with info about special events, holiday related news, and plenty of video content that highlights your area.

Make Use of Word of Mouth to Increase Your Audience

Once you have dealt with a client, it’s an excellent idea to ask them to leave a testimonial for your services. A great review from a peer is the kind of “word of mouth” recommendation that brings excellent results. The more of these you can earn, the better your reputation will be, both on the web and off.

After you have closed the deal, send your clients an occasional reminder. This can come in the form of a birthday or holiday card or an invitation to one of your future public events. This is a good way to let them know that you appreciate their business and are prepared to help them again in the future.

Of course, the very best way to get good “word of mouth” publicity is to give your clients the best possible level of service. This is the way that you can earn all of the glowing testimonials you need to decorate your site with. And it’s the best way to get positive reviews and comments on all of your social media pages.

Get Involved with Your Target Community

Another excellent way to increase your exposure is to sow the seeds of goodwill. You can do this by getting more involved in your target community. The best way to do this is to get good PR by donating to charity, sponsoring charitable activities, and giving support to people in your community that deserve recognition for their good deeds.

It can take the form of something as simple as a notice on your website and social media pages. Let your community know that you have done something or are planning to do something on their behalf. Contribute to hurricane relief or a food drive or the local blood bank. Organize a local event on behalf of your community.

The more activities of this sort that you engage in, the more credibility you will have as a responsible member of your local community. This is valuable PR that will give you a leg up on your rivals. The good will that you spread will come back to you in the form of an increased audience of loyal, long term clients.

Use Direct Mailing to Increase Your Audience

The next step is to learn how to make the maximum use of direct mail marketing. This is one of the most effective techniques for growing your business. It not only costs pennies on the dollar of other traditional marketing options it can also get the job done in a far shorter amount of time.

Modern direct mailing is much different than the old tradition of sending out realtor postcards. Wise Pelican’s goal is to help you reach a whole new audience of potential clients in a much more modern and effective fashion.

Wise Pelican is a direct mailing company that focuses primarily on the needs of real estate agency owners such as yourself. They provide custom mailing lists and hundreds of templates for anyone in the real estate industry. They also provide a host of other services that are designed to increase, and then capitalize on, your local exposure.

The best part of all is that there is no minimum order. They can help you assess just how much your first order should be. After a few orders, we are sure that your audience will continue to grow and thrive. But you can order as little or as much as you need from us at any time, with no strings and no further obligations.

Contact a Real Estate Marketing Pro for More Info

One of the best things you can do to guarantee your success is to engage the aid and counsel of a real estate marketing expert. There are quite a lot of things you can figure out for yourself. But one person can’t know it all. This is why it’s a good idea to delegate this type of task to an experienced and proven professional.

Hiring a real estate marketing pro can be the key that opens the door to a whole new level of success.

To read more on topics like this, check out the business category.

4 Underrated US Cities You Should Visit

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Many people think that traveling to ‘The Top Vacation Spots’ means leaving the country, or squeezing into overcrowded tourist destinations with thousands of other travelers, but some of the best destinations may actually be right in your neighborhood. In this article, we’ve listed four of the most underrated US cities you should definitely visit whether it is for a weekend getaway, a long vacation, or even for work purposes.

Providence, Rhode Island

Found just south of Boston, the once gritty and impoverished city of Providence is now a creative hub for culture and the arts. One of Providence’s claim to fame is the world-renowned art school of Rhode Island School of Design (RISD). Aside from training some of the best artists in the world, RISD is also home to the RISD Museum of Art, which is free to visit on Sundays and on the third Thursday of every month. The museum displays a huge collection of artwork from all around the world such as Rembrandt drawings, Chinese lacquerware and couture dresses from Balenciaga and McQueen. If you want to be more in touch with nature during your travels, Roger Williams Park is the right place to go to. The impressive park spans an impressive 435 acres of land that is covered with gardens, lakes and greenhouses. You can never run out of fun things to do since the park houses the Museum of Natural History and the Roger Williams Park Zoo that will surely be a delight to visit.

Baltimore, Maryland

If you want to go on an artistic adventure without leaving the country, the mid-Atlantic city of Baltimore is where you should go. The American Visionary Art Museum (AVAM) which is solely dedicated to the works of self-artists can be found in Baltimore. AVAM will provide you with an extraordinary museum experience because it lacks white walls and solemn security guards that shush children which are common in other museums. Another museum that will surely complete your artistic adventure is the Baltimore Museum of Art which is the largest museum in the city with over 95,000 art pieces. The extensive collection of the museum includes a large Matisse collection that is donated by Baltimore natives Claribel and Etta Cone. The museum requires no admission fee which makes it ideal for travelers on a budget.

Kansas City, Missouri

Kansas City is fast becoming the top city for work and play, and often in the same location. Springfield News-Leader reports that the Country Club Plaza is one of the most popular places in Kansas City, as it is the city’s premier shopping and dining destination. You can find high-end retail establishments across 18 separate buildings, as well as more than 30 statues, murals and tile mosaics. The plaza is also home to Industrious’s Kansas City site, making it a good choice for digital nomads and remote workers who might need to check in on some work while in the middle of a vacation. For beer lovers out there, visiting the Boulevard Brewery is a must. During their 45-minute tour, you will learn about the company’s history and brewing process, and have a taste of their amazing beer for free.

Asheville, North Carolina

This humble town in North Carolina is the perfect place for a trip that will take you back in time. Asheville is the home of the Biltmore Estate which is the largest privately-owned estate in the United States. Biltmore has a house from the bygone era of the Gilded Age, impressive tapestries that will make you feel like you are visiting a European castle, an on-site winery and estate gardens. After basking in the beauty and elegance of the Biltmore Estate, go straight to the Asheville Pinball Museum that will surely bring out the child in you. This game museum combines history, anthropology and technology with its amazing collection of over 75 pinball machines and various arcade games hailing from the 80s. The $15 admission ($12 for kids 10 and under) gets you open access to all the machines, no tokens required.

Home And Garden Inspiration

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If you’re desperately in need for some home and garden inspiration, don’t worry you’ve come to the right place. Simply continue reading to discover a few creative home and garden ideas which you may want to steal

Home and garden inspiration:

Consider placing a decorative bird bath in your garden:

If you enjoy listening to bird song and are looking for a new decorative item to dress up your garden, you may want to shop around for an aesthetically pleasing bird bath. Which will attract plenty of birds to your garden.

Place low hedges or decorative stones around your flower beds:

One stunning way to box in your flower beds is top lace low hedges around the perimeter of some of your flower beds. Just be warned that hedges take a fair amount of upkeep and it’s wise to purchase slow growing breeds of hedges, which don’t require constant pruning.

Alternatively, if you can’t for-see yourself pruning your hedges every week or paying for the services of a professional gardener, you may want to purchase some smooth decorative stones, which you’ll be able to place around the perimeters of your flower beds.

Invest in a few pieces of garden furniture to place in a quiet corner of your garden:

If you’d love to spend more time outdoors enjoying your garden, you can’t go wrong purchasing a few pieces of garden furniture, to place in a quiet corner of your garden. As an example if you enjoy reading books in your spare time, you may want to place a padded outdoor recliner under a tree in your garden. Or if you love to entertain your friends and family members in winter, you may love the idea of purchasing a solid outdoor table and chairs, so that you’ll be able to host social events such as barbecues in the warm summer months.

Drape a sheepskin rug or a faux fur blanket over a decorative ottoman:

To ensure that your lounge or home office is as cozy as possible, it’s a great idea to purchase a warm sheepskin rug or a faux fur blanket, which you’ll be able to drag over an ottoman. In order a bit of texture and warmth to your lounge or home office.

Reupholster an old chaise, ottoman or sofa:

In order to give an old chaise, ottoman or sofa a new lease on life, it’s a great idea to see how much it will cost to reupholster your chosen item with a fabric of your choice. Just imagine how stylish a pre loved chaise would look after it has been lovingly reupholstered with a navy blue velvet fabric.

Place a large ornate mirror over an old fireplace:

To draw focus to an old, well painted fireplace simply place a large ornate mirror over your fireplace. Which will also make your room look significantly bigger than it actually is.

Have a custom window seat built:

During winter you may enjoy lazing on a window seat which offers stunning views of your garden.

So hopefully you’ve found a couple of noteworthy home and garden ideas which you’re interested in trialling out. In order to create a home and garden which you love spending time in and which you enjoy sharing with your loved ones.

Lifestyle Tips That Will Change Your Life

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If you’re always on the hunt for fun, simple to implement lifestyle tips which will change your life, continue reading to discover a few new tips that are well worth implementing.

Lifestyle Tips That Will Change Your Life

Visit your nearest outlet mall in order to purchase affordably priced designer clothing and accessories:

If you’d love to be able to purchase designer clothes and accessories, without having to blow budget, it’s well worth visiting your nearest outlet mall in order to purchase high quality, fashionable items at a fraction of their initial recommended retail price. As an example, if you want to invest in well made staples such as a trench coat, a pair of sunglasses or a classic watch which you’ll use for years to come, it’s well worth browsing through the designer boutiques at an outlet mall.

Build a capsule wardrobe full of staples which you’ll wear on a regular basis:

If you waste far too much money each year on purchasing impulse buys which you end up forgetting about, it may be a clever idea to put together a capsule wardrobe. Some staple items which you can use to build a capsule wardrobe include three pairs of fitted jeans. A medium blue pair, a dark blue pair and a black pair. As well as a wool coat, a neutral sweater, a trench coat, a pair of smart black or grey trousers and three smart button down shirts. So if you frequently purchase loud pieces of clothing which you never wear, you can’t go wrong putting together a capsule wardrobe of neutral colored items.

Try to purchase clothing items which have sustainably produced:

Instead of being a slave to fast fashion, make a conscious choice to save to purchase clothing items which have been produced in ethical conditions out of sustainable fabrics. As an example instead of purchasing a cheap and nasty polyester sweater, opt to purchase a merino wool sweater. One of the advantages of purchasing sustainable fashion is that ethical clothing items will last you several years and won’t shrink in the wash or develop holes after a few washes. So you’ll also end up looking smarter and well presented on an everyday basis.

Create a vegetable garden in your back yard:

If you’re lucky enough to have a back yard, which gets plenty of natural sunlight you may want to create your very own vegetable garden. So that you’ll be able to eat your own organically grown produce. Which should also save you hundreds of dollars per year. As unfortunately most fruits and vegetables which are sold at grocery stores are more expensive than unhealthy food items. If you want to add a bit of extra flavor to your homemade dishes, it’s also a great idea to purchase a few herb plants. Such as a coriander plant, a basil plant and a thyme plant.

Make sure to keep in contact with your family members:

While everyday life can be hectic, it’s well worth making an effort to see your parents or grandparents on a weekly basis. As at the end of the day you’ll never regret time spent with loved ones.

Hopefully you’ve found at least one lifestyle tip which you’ll be able to use for the rest of your life and which you’ll share with your friends and family members.

Business 101: A Handy Guide To Running A Successful Business

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If you’re looking for a simple, straightforward guide to running a successful business which will stand the test of time, simply continue reading to discover a few handy tips which will help your business grow!

Business 101: A Handy Guide to Running a Successful Business

If you operate a physical brick and mortar business, consider extending your opening hours:

One simple way to capture a captive market it to stay open for an hour or two longer than your business’ direct competitors. As an example, if your competitors shut their doors at 5pm each day, it’s well worth staying open till 7pm, in order to capture sales from individuals who are looking to shop after work.

Alternatively if your business only exists online, you may want to have a customer service agent on hand in the evenings to answer your customers’ questions. So that they’ll be confident enough in your business to put their order through straight away.

Make sure that your business provides innovative solutions for common problems:

Instead of trying to market mere products and services, it’s a far smarter idea to market your products and services as providing innovative solutions for common problems. For example, Fed Ex market the fact that they’re able to get urgent packages from one part of the country to the other within 24 hours.

Remember that if your potential customers believe that they need your product, they’ll be far more likely to place and order than if they believe they simply would like to purchase one of your products or services. Especially as savvy shoppers are always on the lookout for goods and services which will improve their lives in a small yet profound way.

Make sure that it’s easy for your customers to get hold of your customer service team:

In recent years it’s becoming increasingly popular for businesses to hide their telephone numbers and to force customers to use social media or contact forms in order to get in touch with a customer service representative. However more often than not if customers aren’t able to easily able or phone a business, they’ll simply cancel their order and will give their money to a rival business.

Ensure that your business has a positive reputation:

There are a few different ways to go about improving your business’ public perception. For example, you may want to consider sponsoring a local sports team or a local school. Alternatively you may want to think about sponsoring a local event such as a community festival or a fun run.

Find creative ways to make your customers feel special:

If your customers believe that your business genuinely appreciates their patronage, they’ll be far more likely to remain loyal to your business. So it’s a wise idea to find creative ways to make sure that each of your regular customers feels special. As examples, you may want to offer a percentage discount off your customers’ shopping carts on their birthdays. Or you may want to implement a loyalty scheme for your repeat customers.

So if you’d like to build a highly successful business which is able to stand the test of time and which will attract loyal long term customers, it’s definitely well worth using some of the straightforward business tips which you’ve just read.

Budgeting For Life Tips

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To discover how to make budgeting a part of your lifestyle, Continue reading in order to discover an invaluable list of tried and tested budgeting tips, which will change your life.

Budgeting for Life Tips:

Make sure that you start investing for your financial future as soon as possible:

While you may be tempted to delay saving for your eventual retirement for several more years or decades, the sooner that you start saving for your financial future, the sooner you’ll be able to retire. You can get creative in your ways of saving, for example saving money on your cable bill or phone bill, and even calling other utility companies to see if you can lower your bills. Especially as steady investments take time to mature and it may take several years for your passive income to grow. So when it comes to coming up with a monthly budget, make sure to invest a percentage of your disposable income each month towards your financial future.

Don’t spend time too much time with friends who try to coerce you to blow your budget on social gatherings:

Ideally you should aim to spend your free time with individuals who are smart about their money and budgeting and are also setting themselves up for a comfortable retirement and financial future. However, if there are certain individuals who continually try to convince you to blow your budget on social gatherings, it’s well worth limiting the time that you spend with them. As it’s far wiser to spend $200 on buying assets, instead of spending $200 on a night on the town.

Set financial goals that you’re passionate about:

You’ll have a far easier time sticking to your budget if you’re able to write down financial goals that you’re excited about. For example, you may be passionate about putting aside money each month for an overseas getaway or you may have your heart set on buying a new car or having enough money to put down a house deposit. You may even have a goal of retiring in the next 10 years.

Avoid purchasing items which you don’t need using credit:

While it’s fairly commonplace to purchase high ticket items such as smart phones, laptops and cars using credit, it’s well worth saving to purchase high tickets items with cash. As when you buy items using credit, you’ll end up paying high interest rates. Also, be careful of your automated bills monthly which you are paying with credit. You can look into getting things like free TV instead of paying cable monthly with your credit.

Make sure to get rid of any debt which you may have:

If you have credit card debt or have a student loan, you shouldn’t budget to purchase luxury items until you’ve paid off your debt. So that you’ll be able to avoid wasting your hard earned money on paying interest on your loans. So it’s well worth factoring in debt repayments into your monthly budget.

Check your online bank accounts on a weekly basis:

To ensure that there aren’t any false charges on your debit cards, it’s a smart idea to check the balance of your online bank accounts on a weekly basis. So that you’ll be able to contest any fraudulent charges. As a benefit if you keep an eye on your bank account balances, you’ll be able to tighten your purse strings, if you find that you’ve overspent your assigned budget for the week. Which may prevent you from further blowing your budget.

Hopefully you’ve discovered a few budgeting tips for life, which will help you reach your long term financial goals. Especially if you’re currently wasting too much money on unnecessary items or find it hard to budget your expenses.

To read more on topics like this, check out the money category

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